- MORE EFFICIENT: 360 Flex adaptive system allows for a smooth shave even in tricky areas, paired with Braun's AutoSense Technology that adapts...
- CLOSE,CLEAN SHAVE: 3 flexible SensoFoil blades that adapt to follow the contours of your face and are specifically designed for closeness and...
- EASY TRIMMING UPGRADES: Upgrade with EasyClick- the quick and easy way to upgrade your shaver with new accessories for all your grooming needs
You can read any Braun Series 7 review from other real users and you will see that they are pleased with their shaver. Not only is the price tag remarkably reasonable, it delivers in all categories – it’s smart, it’s efficient, it’s powerful.
The quest for the perfect shave has been long. We’ve had to endure countless models and revisions that shave more from your wallet than anything else.
Then Braun turned the market upside down and revolutionized electric shaving with their series of innovative shavers. This Series 7 Shaver System really is the best range of Braun.
From then on the Braun Series 7 models kept taking the shaving world by storm.

The top features of Braun Series 7
There’s a lot of stigma surrounding electric shavers. Many men presume that, in the time honored fashion, if you want a close shave, you have to switch to a razor blade.
This is not the case with Braun Series 7 Electric Shavers – meet ActiLift and OptiFoil.
One of the biggest problems up to this point is that some hairs just don’t grow straight. Lying flat against the skin – especially in trouble-areas such as the neck, most shavers completely miss them. Braun’s ActiLift performs 130 movements per second, lifting flat hair and cutting it – even in these tricky areas.
Partner this with Optifoil – the product of fifty years’ experiments and evolution resulting in perfect foil. Ergonomically capture more hair and cut them deeper than ever.
The OptiFoil technology is designed to shave even the most hidden hairs without sacrificing comfort.
How?
OptiFoil technology precisely cuts the hair with every movement so you do not have to pass the same area several times. Apart from that it also uses Pulsonic technology that creates 10,000 micro vibrations per minute and this makes shaving even faster.
Put the two together and you’ve got the basis of the Braun Series 7 – it gets all the hairs and it cuts them closer than any previous model could even dream of.
Braun Series 7 isn’t just good looking. It’s also smart.
It’s got the world’s only intelligent sonic technology that has the power to read your face. When it’s managed to do that, it automatically adjusts its 100,000 micro vibrations to best suit the density of your beard.
A few more fantastic features
Have it your way with Personalisation Settings
The Braun Series 7 is the only Braun shaver with personalization settings.
You can leave the all-singing, all-dancing features to the shaver, but keep the ultimate control with personalization settings: extra-sensitive, normal or intensive. You get a shave that is perfect for your skin, your beard.
After all, we’re all different – shouldn’t your shaver admit that too?
Freshen things up with the Clean & Renew System
Let’s face it – cleaning your shaver every day, after every use, is a chore. But Braun’s Series 7 shavers offer the world’s only 5-step alcohol cleaning centre.
These models also include a very convenient charger base with a self cleaning mechanism, which means that you can leave the machine in there when not in use and it will automatically get charged and cleaned.
When you’re done, your only job is to return the shaver to the dock and at the press of a button, it cleans itself in just 25 seconds.
The dock is a breath of fresh air in itself. Braun promises a fully-charged battery in just one hour, a FastClean in only 25 seconds, automatic lubrication and heat inductive drying – leaving the blades strengthened, clean, dry, and with a fresh lemon scent.
No need to worry about how the land lies with a Fully Flexible Shaving System
There’s always that time with traditional shavers when you have to arch your back, grin ecstatically, frown, yawn … surely it’s about time the shaver did the hard work?
Series 7 has the 360 Flex Head technology. A fully flexible, contour adaptive shaving head that pivots and works its way to the trickiest of areas – missing nothing. No need to return to the same spot again.

The bigger picture – what you get
- ActiLift – technology that lifts hair in problem areas and cuts them deeper than ever before
- Optifoil – the magic holes that gather hairs and cut them closer than ever before
- Sonic technology that reads your beard, adapting the settings to best suit your beard density
- Personalisation settings – the ultimate choice is in your hands: extra-sensitive, normal or intensive
- Fully flexible shaving system – the pivoting, flexible shaving head that contorts to suit your face rather than vice versa
- A multitasking dock, comprising a charging system that gives a full charge in just one hour, the Clean & Renew alcohol cleaning system with heat-dryer and lemon-scent
- An ergonomic design that looks and feels good
Our Experience
This machine is one of the few that can cut very short hair (like a 2-day beard) and also has the ActiveLift system that raising the hair makes shaving faster and more precise.
The automatic cleaning is excellent however however I recommend when you can give a quick clean manual with the toothbrush (which is compressed in the kit).
Bearing in mind that automatic cleaning cartridges should be replaced once finished, it would be a good idea to clean the razor manually
The Braun 799cc is one of our favorite electric razors, however we still believe that its brother the Braun Series 7-790cc is the best Series 7 model as we clearly describe in this post.
The bottom line: get on board with Braun Series 7 electric shavers
So what does all of this mean?
It means Braun has gone above and beyond. Life’s just too short to be wasting time and hard-earned money on inefficiency.
Braun Series 7, older brother of the Series 3, goes the extra mile: it lifts hair before cutting it, it pivots to suit you, it reads your face and adjusts accordingly, and it even cleans itself, leaving nothing but a fresh lemony smell.
The 7 Series shavers are suitable for all skin types, but not just all types of beard, thanks to its powerful engine, it also manages to cut the toughest beard without causing skin irritation.
The Braun Series 7 shavers also manage to shave difficult areas like the neck in a very effective way. While most common or low quality shavers, they can not catch hairs in problem areas like the neck.
What more could you want?
- MORE EFFICIENT: 360 Flex adaptive system allows for a smooth shave even in tricky areas, paired with Braun's AutoSense Technology that adapts...
- CLOSE,CLEAN SHAVE: 3 flexible SensoFoil blades that adapt to follow the contours of your face and are specifically designed for closeness and...
- EASY TRIMMING UPGRADES: Upgrade with EasyClick- the quick and easy way to upgrade your shaver with new accessories for all your grooming needs
“Braun’s most advanced technology for our most complete and comfortable shave.” That’s what they promise – a bold claim. But that’s what you get. We wholeheartedly recommend Braun Series 7 – you won’t be let down.
Last update on 2023-03-27 / Affiliate links / Images from Amazon Product Advertising API